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The Spa Kit

$ 52.00

Primally Pure HQ: A Before and After Tour

The last 4 years of owning and running a business have been a whirlwind. And it's not often that I take the time to slow down and reflect on all that's happened. But as I sit in my newly designed office and write this post, it's impossible for me not to get a bit nostalgic (the fact that I'm 9 months pregnant and feeling extra emotional probably doesn't help)! We've come a long way in what feels like a short time, but when I think back on where we started and all that has taken place in that 4 year span (going from making all of our products by myself in our kitchen and hand-cutting product labels to building a team of 25 and moving into our dream HQ), it's truly crazy to think about. Even crazier yet is the transformation that took place at our headquarters over the last 6 months, as evidenced by the before + after photos in this post! My sister-in-law, Lynsey Greive, did the most incredible job of designing the space and my team and I couldn't be happier with how everything turned out. And for a glimpse into the space we were operating out of for 2 years before moving into our current HQ (and a bit of the backstory on going from a home-based business to having an actual office/warehouse space), click here!   THE SPA   Instead of saving the best for last, I'm going to get straight to the most exciting part: we opened a spa at our HQ! This is what it looked like when we moved in...   And this is what it looks like now! We painted, installed flooring, re-did the bathrooms, added 2 rooms for treatments + loads of other little details.           OFFICES + CONFERENCE ROOM   My office is unbelievable, thanks to Lynsey. Gone are the days of trying to escape to coffee shops to get work done...I feel the most inspired and productive in the office these days (aside from the temptation to take naps on my couch).   Courtney, our Holistic Esthetician + Content Curator, works out of this lovely space! And this is where Tonya, our Office Manager, works! Most of our customer experience and marketing team works remote and only comes into the office once or twice a week - this is where they work when they're in! Our conference room underwent quite the transformation... As did our kitchenette!   DOWNSTAIRS: SHIPPING/MANUFACTURING/WAREHOUSE   Our shipping, manufacturing and warehouse facilities take up the majority of space at our HQ. Here are a few photos to give just a small glimpse into where our production team works! We hope you enjoyed the tour and love our new space as much as we do!  
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Video: The Primally Pure Story

In early 2015, I launched a line of only four 100% natural and non-toxic skincare products that I had been working on for the past two years. I was living on our family farm and making product in my kitchen, hand-writing addresses on packages, and manually shredding old newspapers and magazines (which I collected from local coffee shops and hair salons) to use as packing material. If someone had told me back then that Primally Pure would one day grow into a company of 20+ employees that ships worldwide and has an actual headquarters with an in-house spa (opening to the public next month!), I would have thought they were crazy! But it quickly became clear to me that God had a plan in place for Primally Pure that was bigger than anything I could have ever dreamt up on my own. We recorded this fun video to give you guys a better glimpse into the PP story and where we’re at today – I hope you enjoy watching it as much as we loved making it!
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Shop Our Founder's Unique + Useful Gift Ideas for the Holidays This Year

It’s that time of year again.  I’ll be the first to admit – the holidays can feel very materialistic and centered on getting more “stuff.” Yet, there’s also a wonderful opportunity to express gratitude to the people in your life and make them feel loved through the giving of gifts. In my opinion, it’s all about balance. So, instead of leaving you feeling like you need more “things,” I hope this list inspires you to support small, intentional, and creative businesses. I hope it brings you a fresh set of creative gift ideas you’ll feel proud to give, knowing they serve a purpose or meet a need.  I’ve even reached out to a few of these companies to get discount codes for our community! We don’t get any commission from these – we just wanted to provide an opportunity to help you save a little extra this holiday season.  ‘Tis the season! Glow-Boosting Gift Ideas Primally Pure Plumping Set (Roller + Serum) Solawave 4-in-1 Radiant Renewal Skincare Wand Primally Pure Bian Gua Sha Stone Bon Charge Red Light Face Mask (Use code “pure25” for 25% off) Primally Pure Facial Cupping Tool Pique Beauty Electrolytes for Youthful Skin Primally Pure Mask Trio Set Primally Pure Mini Serum Trio ​​Slip Silk Pillowcase to Reduce Sleep Lines + Improve Complexion  Primally Pure Mist Trio Set Health-Focused Gift Ideas Primally Pure Dry Brush Duo to Support the Lymphatic System Bala Weighted Wrist and Ankle Bangles (Use code “PrimallyPure25” for 25% off) Branch Basics Non-Toxic Cleaning Starter Kit (Use code PPBB20 for 20% off kits) Taylor Dukes Everyday Wellness Supplement Bundle (Use code “primallypure” for 15% off) Bon Charge Blue Light Blocking Glasses (Use code “pure25” for 25% off) Primally Pure Natural Skincare Starter Kit Bahe "Grounding" Running Shoes (Use code “primallypure” for 10% off) JumpSport Personal Rebounding Trampoline (Use code “PrimallyPure10” for 10% off any fitness trampoline) Bon Charge Infrared Sauna Blanket (Use code “pure25” for 25% off) Plunge At-Home Cold Plunge Set Gift Ideas for Moms Blank Recipe Book Primally Pure Dry Shampoo Milk Moon Fertility or Milk Moon Postpartum Tonic (Use code “pp10 for 10% off) Non-Toxic 10-in-1 Pan from Our Place Onda Solid Sleep Regeneratively Grown CBD Tincture (Use code “primallypure25” for 25% off) Primally Pure At-Home Spa Kit The Sill Indoor Olive Tree Ekobo Aromatherapy Diffuser Primally Pure Crisp Smoky Woods Home Collection Cuyana Mini Leather Backpack Gift Ideas for Jetsetters Primally Pure Nature Spray Hunzag Black One-Size-Fits-All Swimsuit Raen Unisex Polarized Sunglasses (Use code “PrimallyPure20” for 20%)  Primally Pure Hand Sanitizer Wide-Brimmed Brown Straw Hat With Chin Strap from Lack of Color Cuyana Travel Case Set Pondicherie Ethically Made Dresses + Beachwear (Use code “PrimallyPure30” for 30% off) Primally Pure Everything Balm Raum Barefoot Grounding Shoes (Use code “PURE15” for 15% off) CalPak Soft-Sided Carry-On Suitcase Cozy, Feel-Good Gift Ideas Meet the Source Organic, Gluten + Dairy Free Desserts (Use code “PrimallyPure10” for 10% off bliss balls + cinnamon buns through 12/24) Primally Pure Beeswax Candles Janessa Leone Beanie Oddbird Co. Hand-Crafted Turkish Robe (Use code “PrimallyPure” for 15% OFF any full-priced item) Eberjey Cozy Sweat Set: Shirt + Bottoms Fellow Pour-Over Coffee Kit Primally Pure Crewneck Sweatshirt Bombas Sherpa Slippers Primally Pure Body Butters Laude the Label Ethically Made Sweater Coat (Use code “PURE10” for 10% off) Gift Ideas for Men Spikeball Travel Set Primal Pastures Quarter Beef Share Primally Pure Old Fashioned Beard Oil Pasturebird Pasture-Raised Chicken Subscription Hitopak Explorer Pak (Use code “primallypure” for 15% off) Braun All-in-One Trimmer Kit Wild Harvest Food Gift Box Fredericksburg Cast Iron Pan Theragun Handheld Massage Gun Premium, Minimal Light Phone Gift Ideas for Kids & Teens Kiwi Co. Monthly Activity Boxes Pip Pop Post Cute Kid's Jewelry Simple Scooter Boards Rylee + Cru – Minikane Doll Collection Mini Home Theater Projector "I Spy" Book: Christmas Edition Fujifilm Polaroid Camera Set Maisonette Botanical Leaf + Flower Press for Kids Maisonette Wobble Board Gathre Aesthetically Pleasing Kids Trampoline Gift Ideas from Bethany’s Wish List Primally Pure Cleansing Oil Saisei Ribbed Leggings Everlane Sustainable Fleece Zip-Up Jacket Gorjana Gold Plated Huggie Set Christy Dawn Regenerative Plaid Wrap Dress (Use code “primallypure” for 20% off purchases of $250+ until 11/30) Primally Pure Antioxidant Balm Honest Cotton Mock Neck Sweater (Use code “PURE” for 15% off) New Morning Mercies Devotional Book Nisolo Heeled Chelsea Boot Reformation High Rise Slouchy Wide Leg Jeans Stocking Stuffer Ideas Primally Pure Lip Balm Set Risewell Mineral Toothpaste Primally Pure Mini Charcoal Deodorant Spring and Mulberry Date Sweetened Chocolate Primally Pure Green Jade Ridged Roller Harvest and Mill Organic Socks Pique Elderberry Liposomal Vitamin C Supplement Primally Pure Mini Beard Oil Kit Beekeeper's Naturals Propolis Throat Spray Primally Pure Palo Santo Sticks Happy Holidays From Your Primally Pure Family I hope this list helps you find special purchases that make your friends and family feel appreciated + seen. And if a gift isn’t in your budget this year, a kind hand-written note is free and always goes a long way. XO,  Bethany Pin your fav blog post below:
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The Pure Team's Skincare Routines (And Top Product Hacks)

In celebration of our 5th birthday (YAY!), we’re highlighting the *incredible* humans behind our brand and giving you a sneak peek into the Pure Team’s personal skincare routines – from their skin state and favorite products to their step-by-step AM + PM routines and top PP product hacks. Over the years, the #1 question we’ve heard from you is around daily skincare routines. While everyone’s skin is so unique, we thought it’d be helpful to feature a few skincare routines from our very own Pure Team to help inspire ideas for what could work for you! Keep scrolling below to find the full product lineup that fits your skin state best (plus some fun + fresh tips to elevate your skincare routine)! KELSEY: Marketing Manager, Mom of 2 under 2 and Hot Yoga Enthusiast SKIN STATE My skin feels: combination + acne-prone SKINCARE ROUTINE My product staples: Baby Bar Everything Spray Clarifying Serum Baby Balm AM: I splash my face with warm water and put a bit of Everything Spray on a cotton pad to remove residual buildup from the night before. I then apply 5-6 drops of Clarifying Serum to my skin to moisturize for the day ahead. PM: I cleanse my skin with the Baby Bar, follow up with a few spritzes of Everything Spray and finish with a small amount of Baby Balm. PRO TIP FROM PP’s HOLISTIC ESTHETICIAN If you’re experiencing active breakouts/inflammation, you can apply the Clarifying Serum both morning and night to infuse the skin with even more clarifying/calming benefits. Do you have combination + acne-prone skin (or are a busy mama!) like Kelsey? Create clear skin in less time and get her bundle here! PP PRODUCT HACKS I apply a few pumps of Baby Oil to remove any eye makeup and wipe away with a warm washcloth before cleansing. I use Gua Sha to de-puff in the morning and a Ridged Facial Roller after moisturizing at night. Try mixing a few pumps of Baby Oil with Sea Soak for an exfoliating body scrub before shaving! ASHLEY: Skincare Chef, Student and Guitar Slinger SKIN STATE My skin feels: oil-rich SKINCARE ROUTINE My product staples: Double Cleansing Kit Everything Spray Complexion Mist Collection (Geranium, Lavender, Neroli) Blue Tansy Beauty Cream AM: I start by washing my face with the Baby Bar and then spritzing on a bit of Everything Spray. I then apply Blue Tansy Beauty Cream and finish with one spritz of Geranium Complexion Mist. PM: First, I cleanse with the Cleansing Oil (Oily), then double cleanse with the Baby Bar. After that, I use a cotton round with Everything Spray on it to remove any residual residue. To complete my evening routine, I then apply both the Lavender + Neroli Complexion Mists. PRO TIP FROM PP’s HOLISTIC ESTHETICIAN Let your skin guide you! If you feel like your oil-rich skin is producing enough natural moisture during the day, your Complexion Mists can be the final step in your routine. Before bed, you can finish with a light layer of Beauty Cream to boost balance and health while you sleep! Have oil-rich skin and want to become a clean skincare convert like Ashley? Finally toss your oil-blotting sheets and get her bundle here! PP PRODUCT HACKS This is my top tip to balance oil production, promote glowing skin and less puffiness: apply the Clarifying Mask once a week and use a Ridged Facial Roller or Gua Sha morning and night. I also apply a little bit of Baby Balm to eyebrows to tame them! JOYCE: Shipping Manager, Loving Grandma and Biker Babe SKIN STATE My skin feels: combination, dull and mature SKINCARE ROUTINE My product staples: Cleansing Oil (Dry) Geranium Complexion Mist Palmarosa + Mint Beauty Cream Plumping Serum AM: I start by wiping my face with a clean washcloth and a bit of warm water, followed by a few sprays of Geranium Complexion Mist and finish up with 3-4 drops of Plumping Serum. PM: I oil cleanse with our Cleansing Oil (Dry Skin) and follow up with the Geranium Complexion Mist. I then apply 5-6 drops of Plumping Serum and follow up with Palmarosa + Mint Beauty Cream overall if needed. PRO TIP FROM PP’s HOLISTIC ESTHETICIAN Let your skin guide you! If you feel like finishing with a serum is enough hydration, let that be the last step in your skincare routine. Need a bit more moisture? Try alternating between Blue Tansy (balancing/brightening) and Palmarosa + Mint (healing/hydrating) Beauty Cream on top of your serum to support combo skin needs. Have more mature skin and want to bring balance + youthfulness back to your complexion? Get your glow back and get her bundle here! PP PRODUCT HACKS I apply Baby Balm under my eyes and once or twice a week I’ll use the Plumping Mask – and of course, Gua Sha in the mornings! I’ll spray Everything Spray on my legs after shaving, before body butter. And always PP Deo! GERRY: Warehouse Manager, devoted hubby and chicken wrangler SKIN STATE My skin feels: dry SKINCARE ROUTINE My product staples: Baby Bar Blue Tansy Beauty Cream Baby Oil Charcoal Deodorant AM: I keep it simple and don’t do too much with my skin. I usually wash my face with the Baby Bar in the shower and put on a little bit of Baby Oil afterward. Sometimes I’ll use the Blue Tansy Beauty Cream if my skin feels dry. PM: Same as above! PRO TIP FROM PP’s HOLISTIC ESTHETICIAN A little bit of Beard or Baby Oil goes a long way. All you need is 1-2 drops – and it doubles as a facial moisturizer or shaving oil. Want to keep your skincare routine minimal but still maintain healthy, hydrated skin? Get Gerry’s bundle here! PP PRODUCT HACK Can’t go a day without my Charcoal Deodorant. COURTNEY: Holistic Esthetician, Content Curator and Jet Setter SKIN STATE My skin feels: combination, dull/dry + acne-prone SKINCARE ROUTINE My product staples: Cleansing Oil (Normal) Everything Spray Complexion Mist Collection Clarifying Serum Palmarosa + Mint Beauty Cream AM: I begin by splashing my face with warm water and then spritz a bit of Everything Spray onto an organic cotton round. I then take that and gently sweep it across my face to create a clean canvas for the day. I then spray Complexion Mist (I blend the Neroli + Lavender Complexion Mists together!) onto my face and apply 4-5 drops of Clarifying Serum while the skin is still damp to help lock in moisture. PM: First, I start by oil cleansing to remove any residue that may have accumulated throughout my day (also removes eye makeup!) Next, I follow up with which ever Complexion Mist my skin is needing that evening and apply about 5-6 drops of Clarifying Serum. If my skin is still craving a bit of moisture I’ll follow up with a bit of Palmarosa + Mint Beauty Cream to finish! PRO TIP FROM PP’s HOLISTIC ESTHETICIAN See below 😉 Want to brighten your skin + minimize breakouts no matter where the wind may take you? Get Courtney’s bundle here! PP PRODUCT HACKS I’ll spritz my Complexion Mist before AND after applying my serum or Beauty Cream. I feel like it adds another layer of hydration + healing. Soothing Serum +CBD is my skin’s saving grace (seriously minimizes deeper cystic acne almost overnight). I’ll also alternate my masks throughout the week depending on how my skin is feeling – but the Plumping Mask takes the cake! And of course, facial tools (Gua Sha + Ridged Facial Rollers) make a world of difference in my skin. MADDY: PP’s Skincare Chef, Writer and Tattoo Lover SKIN STATE My skin feels: oil-rich SKINCARE ROUTINE My product staples: Double Cleansing Kit (Oily) Neroli Complexion Mist Fancy Face Clarifying Serum AM: I splash my face with warm water, follow with a few sprays of Neroli Complexion Mist and 3-4 drops of Clarifying Serum. PM: I double cleanse with Cleansing Oil (Oily Skin) and Baby Bar, follow with a few sprays of Neroli Complexion Mist and 3-4 drops of Fancy Face Serum. PRO TIP FROM PP’s HOLISTIC ESTHETICIAN Even oil-rich skin needs skin-loving oils! Skin that is stripped with harsh cleansers or chemicals (which sadly, is often the go-to acne protocol) can go into a state of shock and start to *overproduce* sebum to make up for the lack of oil. The outcome? Excess oils and even more acne. To help bring balance to oil-rich skin states, it may sound counterintuitive, but steer clear of oil-free formulas. I can’t say it enough – healthy, skin-loving oils are really, really good for your skin! Want to finally find balance for your oil-rich complexion? Get Maddy’s must-have bundle here to minimize oil production + promote seriously healthy skin! PP PRODUCT HACKS Baby Balm makes a really great untinted eyebrow gel for low maintenance makeup days! Everything Spray is amazing for healing sunburns quickly and with minimal peeling. I take eye makeup off with Baby Oil and also rotate Soothing Serum +CBD at night. When I’m not falling asleep on my feet, I do Gua Sha or a Ridged Facial Roller. MICHELLE: PP’s Shipping Lead, Music Junkie and Sports Mom SKIN STATE My skin feels: dry SKINCARE ROUTINE My product staples: Double Cleansing Kit (Normal) Everything Spray Soothing Serum Lip Balm Set AM: I typically just splash my face with warm water and spritz a bit of Everything Spray as well and then apply a few drops of Soothing Serum. Oh and most importantly, Lip Balm all day 🙂 PM: I wash face with the Baby Bar nightly and usually oil cleanse about 2x week-ish. Every night I use the Everything Spray as my toner and about 5-6 drops of Soothing Serum to moisturize! PRO TIP FROM PP’s HOLISTIC ESTHETICIAN To support dry skin states, start building moisture at the beginning of your day! Apply Everything Spray to refresh + detoxify and then boost hydration with a Complexion Mist/Skin-Specific Serum. Relieve dryness and rebuild hydration with Michelle’s go-to products. Get her bundle here! PP PRODUCT HACKS I apply Baby Balm on my hands before putting on gloves at work. I mask once a week – Clarifying Mask when I’m breaking out, Soothing Mask when my skin is dry. TRAVIS: PP’s Director of Production, Craftsman and Cactus Collector SKIN STATE My skin feels: dry/sensitive SKINCARE ROUTINE My product staples: Baby Bar Everything Spray Baby Balm Peppermint Lip Balm AM: I keep it pretty simple and typically just wash my face with the Baby Bar and apply a little Baby Balm afterward. PM: Same as above! PRO TIP FROM PP’s HOLISTIC ESTHETICIAN Everything Spray is perfect to help prevent ingrown hairs after shaving or to soothe skin sensitivities. Plus it has such a clean/refreshing aroma from Tea Tree and Lavender! Support sensitive skin in just a couple simple steps – get Travis’ bundle here! PP PRODUCT HACKS Everything Spray works very well to soothe sunburnt skin – those cactus’ aren’t going to water themselves! TONYA: PP’s (fabulous) Office Manager, Problem Solver and Baby Whisperer SKIN STATE My skin feels: combination/balanced SKINCARE ROUTINE My product staples: Baby Bar Everything Spray Plumping Serum Palmarosa + Mint Beauty Cream AM: I wash my face with the Baby Bar, follow up with a bit of Everything Spray and finish with 3-4 drops of Plumping Serum. PM: In the evening, I repeat my morning routine but replace the Serum with our Palmarosa + Mint Beauty Cream! PRO TIP FROM PP’s HOLISTIC ESTHETICIAN Let your skin guide you! Typically we suggest cleansing just 1x/day (at night before bed), but if you feel like your skin needs more of a refresh first thing, the Baby Bar is the best gentle cleanser to start your day. Maintain healthy, balanced skin with Tonya’s staple products – get her bundle here! PP PRODUCT HACKS I love the Mojito Beard Oil for shaving my legs – it makes my legs feel so smooth and I can even go longer between shaves. A MUST!! RYLIE: Spa Experience Coordinator, Makeup Artist, Nature Lover SKIN STATE My skin feels: dry SKINCARE ROUTINE My product staples: Cleansing Oil (Dry) Clarifying Serum Blue Tansy Beauty Cream Baby Balm AM: I usually just wipe my face with a warm washcloth and then apply 5-6 drops of Clarifying Serum all over my face. PM: I oil cleanse and then apply Blue Tansy Beauty Cream all over. Afterwards I apply a bit of Baby Balm under my eyes and then Zzzzzz.. PRO TIP FROM PP’s HOLISTIC ESTHETICIAN Try adding in a Complexion Mist in the morning to replenish the skin + boost the benefits of your Skin-Specific Serum! Get naturally glowing skin like you just stepped out of the spa – get Rylie’s bundle here! PP PRODUCT HACKS When skin is looking extra dull, I put on Clarifying Mask to jumpstart my week! I also use Lip Balm under my eyes if I’m on-the-go. And I always Gua Sha while reading before bed! We hope these skincare routines + product tips help take your skin to the next level! Leave a comment below with your go-to PP products and routine 🙂 XO  
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PP Gift Giving Simplified

The most wonderful time of the year is here and we want to help make gift-giving even easier and meaningful. No matter who’s on your list, they’ll love unwrapping these non-toxic products! We’ve curated personalized collections to take the stress out of holiday shopping – from the mama, the man, the teen and everyone in between, we’ve hand-picked PP products to promote health + wellness for those you love. ‘Tis the season to stock up on products you trust – and give the gift of truly non-toxic products to the ones you love most. ATHLETE COLLECTION For the person in your life who loves to sweat it out! From their gym bag to the bathtub, these high-performance products will help them feel fresh + replenished so they can keep up their active lifestyle while still looking (and smelling!) good – without compromising their health. DEODORANT EVERYTHING SPRAY DRY SHAMPOO BABY POWDER SEA SOAK LIP BALM SET Shop the full ATHLETE COLLECTION here! TEEN COLLECTION Shopping for teenagers can be tough, but now you can prove to the teen in your life that you’re on-trend by gifting products that help create skin they can’t wait to take a selfie in. Practical and pretty, these effective + non-toxic products are a win-win for parents and their teens. DEODORANT DRY SHAMPOO BODY BUTTER SEA SOAK LIP BALM SET FLOWER BATH CLEANSING OIL (OILY SKIN) BABY BAR EVERYTHING SPRAY CLARIFYING SERUM Shop the full TEEN COLLECTION here! MEN’s COLLECTION Now’s the time to get the man in your life on board with natural grooming products! From non-toxic deodorant that’s strong enough to mask their manly aroma to a simple skincare routine any man can handle, this collection has got your guy covered. UNSCENTED DEODORANT CHARCOAL DEODORANT TEA TREE DEODORANT LEMONGRASS DEODORANT BEARD OIL BABY BAR EVERYTHING SPRAY BABY BALM Shop the full MEN’s COLLECTION here! MAMA’s COLLECTION The perfect collection to support a new mama’s needs. Whether she has only a few minutes or a free evening, these non-toxic + nourishing products help to bring a welcomed moment of relaxation to the mama in your life – and maybe that mama might just be you. 🙂 FLOWER BATH ROSE QUARTZ ROLLER DRY SHAMPOO LIP BALM SET BABY BALM (for you, mama – cuticle, eyes, nips!) LAVENDER COMPLEXION MIST BLUE TANSY BEAUTY CREAM PLUMPING SERUM DRY BRUSH BODY OIL Shop the full MAMA’s COLLECTION here! VEGAN COLLECTION For the friend who prefers plants on their plate – and in their skincare products! This collection contains all of our PP vegan-friendly products to support radiant skin, a healthy body and a happy self – for the whole family. CLEANSING OIL COMPLEXION MIST EVERYTHING SPRAY SKIN-SPECIFIC SERUM BATH SOAKS BODY OIL DRY SHAMPOO NATURE SPRAY BABY OIL BEARD OIL RIDGED FACIAL ROLLERS Shop the full VEGAN COLLECTION here! We’ve made it simple to be even more intentional with your gift-giving + stocking stuffing (and saving!) with more bundles below. SERUM TRIO Not sure what serum to gift? No worries! Our new Serum Trio is the perfect collection to support every skincare routine – and the skin’s ever-evolving needs. From brightening the complexion to calming inflammation and increasing collagen levels, our Clarifying, Soothing + Plumping Serums are a must for every complexion! This trio includes a .5oz bottle of each of our skin-specific serums to transform the skin, naturally. Shop our SERUM TRIO here! BLUE TANSY COLLECTION It’s a blue, blue (tansy) Christmas with our Blue Tansy Collection. Blue tansy essential oil provides powerful aromatic and anti-inflammatory benefits such as soothing nervous tension + softening skin texture. Gifting this collection has got you covered from head to toe and includes our best-selling Blue Tansy Deodorant, Blue Tansy Beauty Cream and Blue Tansy Body Oil. Shop our BLUE TANSY COLLECTION here! SERUM + ROLLER COMBOS We’ve combined the power of our targeted Skin-Specific Serums with our gemstone Ridged Facial Rollers to boost the benefits of your skincare routine and provide even more visible results. By supporting diverse skin needs and detoxifying the skin tissue, these are the perfect pairs to promote healthy skin, holistically – plus the perfect size to stuff stockings! Shop our SERUM + ROLLER COMBOS here! BODY BUTTER COLLECTION This collection comes with all 3 delicious scents and is the perfect size for stuffing stockings. Our Body Butters deeply moisturize even the most dry skin with good-for-you ingredients and are scented with only organic essential oils (no harmful, artificial fragrances here!). Almond + Vanilla has an aroma that will remind you of a decadent Christmas dessert, Citrus + Mint smells fresh like a crisp Winter’s day, and Lavender + Eucalyptus will promote balance during a busy holiday season. Shop our BODY BUTTER COLLECTION here! LIP BALM SET This set is a must for lip balm addicts. Gift all 5 flavorful, organic lip balms (peppermint, cocoa, creamsicle, lavender, grapefruit) in this little bundle. Our lip balms help to heal, hydrate + protect chapped lips, naturally. Plus, this fair-trade pouch makes the perfect stocking stuffer. Shop our LIP BALM SET here! SPA KIT We all deserve moments to invest in our own health + happiness and our Spa Kit allows you to do just that. Our Sea Soak, Flower Bath, Body Oil and a dry body brush create the perfect non-toxic beauty bundle for someone in your life who needs to slow down. It all comes packaged in an organically grown + ethically made tote that you can reuse again and again! Shop our SPA KIT here! PP GIFT CARD For a last-minute gift or for the person who’s got it all, let our beautiful letterpressed or digital gift cards be your go-to. Shop our PP GIFT CARDS here! DOUBLE CLEANSING KIT Toss the oil-free, chemical-filled cleanser (especially for your teen!) and put a cleansing routine that really works under the tree. Especially if you typically wear a full face of makeup, live in a polluted city, produce more oil than most – or just simply want glowing, gorgeous skin. Our Double Cleansing Kit not only creates seriously clear skin, but looks super cute on the bathroom counter. Shop our DOUBLE CLEANSING KIT here!   We wish you the happiest + healthiest holiday, PP fam! XO  
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Skincare Rou-Teen: The Best Natural Products For Teen Skin

If you’re a parent to a teenager (or one yourself!) today’s post is for you. Whether your teen is already a beauty junkie, just starting to get curious about skincare or hasn’t even given their skin a second thought, we’re unpacking the best, natural products for teen skin to help create a clear complexion and a solid foundation for health as they grow up.  From fluctuating hormones and breakouts to enlarged pores and teen pressures, not to mention the influx of social media influencers and trendy skincare tips, this can leave teens with some serious skin woes and self-esteem challenges. But the majority of skincare on the market geared towards teens (and promising to make their clear skin dreams come true) is made with cheap, toxic ingredients that actually aggravate acne and is one of the biggest contributors to our toxic load. Plus aggressive topical acne products (like benzoyl peroxide or retinol) and internal solutions (like accutane or antibiotics) can leave teens with side effects long after their skin has cleared. How many of us got hooked on harmful conventional products at an early age and are now seeking out solutions to reverse the damage done back in the day? I know I can’t be the only one raising my hand! Leave drugstore cleansers, harsh ingredients, aggressive scrubs, picking, and prescriptions in the past and set up your teen’s skin for success with non-toxic skincare that actually works - and of course, looks cute on the bathroom counter.   Step 1: Clarifying Bar Every teenager loves a good sudsing foaming face wash - and that feeling of squeaky clean skin. But while most conventional cleansers targeted to this age group deliver exactly that - they also deliver a dose of skin irritants like detergents, dyes, sulfates and fragrances. Don’t worry, the deep pore cleansing your teen craves is still possible sans stripping chemicals. Here’s how. Unlike a lot of cleansers geared toward teens - especially at the drugstore - this gentle cleansing bar won’t leave skin feeling stripped, tight or dry. It maintains the skin’s integrity and natural pH levels for skin that remains youthful long after they’ve left their teenage years with charcoal, raw honey and purifying essential oils. One of the Clarifying Bar's key ingredients is activated charcoal, which is most popular for its properties as a natural toxin remover and is a powerhouse when it comes to purifying the skin from blackheads and buildup. It attracts pore-clogging buildup to proactively avoid breakouts and blackheads while helping to clear up current congestion. A simple cleanse before bed is all your teen needs to keep their complexion actually clean and clear. P.S. This bar doubles as a body cleanser! Keep one in the shower to help combat body breakouts, too. Step 2: Everything Spray Hectic schedules, hormonal changes and teen pressures can all contribute to unwanted skin conditions - not to mention the traditional toners that teens gravitate towards. Harsh astringents and harmful alcohols can actually exacerbate inflammation in the skin by over drying and leaving skin more susceptible to acne and sensitivities. Look for toners with pure plant extracts, essential oils and antibacterial ingredients to help prevent and calm acne, redness + inflammation. Everything Spray contains organic raw + unfiltered apple cider vinegar to balance pH levels and is packed with powerful healing enzymes, while organic tea tree essential oil disinfects and organic lavender essential oil heals and regenerates. Pour a bit of Everything Spray on an organic cotton round and sweep all over skin after cleansing. Reminiscent of acne-fighting pads from our past (anyone else use those when we were teens?), get the same clean, fresh feeling but without compromising the skin barrier with harsh ingredients and harmful chemicals. “Within days I have noticed the inflammation in my acne-prone skin has gone down!” -Katie on the Everything Spray Step 3: Clarifying Serum A common myth among teens is that to keep skin clear and glowing, you’ve got to dry it out. This beauty belief couldn’t be further from the truth. While these methods may clear up a breakout temporarily, it actually works against the skin in the long term and can incur damage down the road. Optimal skin health requires hydration to help repair acne, any associated scarring and keep oil production under control. Even oil-rich teen skin needs a proper balance of hydration and moisture (oil + water) to keep the barrier balanced - and to avoid vicious cycles of unwanted breakouts. This is the oil-based, clarifying serum your teen’s oil-rich/combo skin will love as nutrient-dense oils sink in deeply to leave skin glowing, not greasy (truly, a teen’s worst nightmare!). Whether your teenager is trying to get acne under control or struggling with scarring (trying to pick away breakouts can leave teens with reminders of their acne long after its gone), marula oil, manuka essential oil and prickly pear seed oil are rich in vitamin E and C to visibly repair discoloration, keep skin tone clear and create a dramatic difference in just a few drops.   Bonus: Clarifying Mask   While clogged pores, blackheads and oil blotting sheets may have become your teens norm, instead of exfoliating the skin into a state of panic and overproduction of oil with harsh scrubs, facial masks gently exfoliate, refine texture, and help to naturally nudge the cell rejuvenation process along. Applying a clay-based, mineral-rich clarifying mask a couple times a week can work wonders in removing dead skin buildup on the surface that can cause clogged pores and acne. Although genetics is responsible for pore size (thank you mom and dad), masks can help make them appear smaller and less visible by keeping them clear of congestion. Here are a few of our favorite ingredients and their skin-clearing benefits: Raw honey and white willow bark powder (nature’s alternative to salicylic acid!) gently and effectively exfoliate skin to stimulate cell turnover and minimize post-inflammatory hyperpigmentation (aka acne scarring). Anti-inflammatory turmeric, acne-fighting manuka and scar-repairing neroli reduce hormonal breakouts and cystic acne along with any associated redness. A therapeutic blend of organic essential oils of neroli, sweet orange, grapefruit, bergamot and manuka give this mask a fresh, citrusy aroma to inspire a positive mindset to promote a clearer complexion from within. Exactly what teens need today. :) Apply this face mask from forehead to jawline to support an all over glow or use it as a spot treatment to target occasional breakouts and blemishes. Plus it’s a fun way for teens to spend time with friends, take a few selfies and enjoy a DIY spa night to ease tension from the typical teen stressors. DIY Mask: This can be a fun recipe for your teen and their friends to make at their next spa night - with ingredients you may already have in your kitchen! Just blend a bit of raw honey or yoghurt with charcoal, spirulina or turmeric (just be careful since this traditional spice is also used as a natural dye will leave a yellow hue on your favorite white towel) for an active mask that calms redness, clears breakouts and lightly refines skin texture - all with a bright pop of color, perfect for taking the best selfies. "I bought this for my 14 y.o. daughter along with the serum. This is our second order and she specifically requested these products - I just feel better that she's not applying toxins and chemicals on her face. Thankful for healthy alternatives."  -Sandra on Clarifying Face Mask   Teen Tools: Facial Roller Teenagers today, especially girls, are getting the majority of their beauty tips from their favorite influencers. One tip that’s swirling around social media is Botox treatments for preventive aging. While this procedure used to just be popular for minimizing wrinkles that had already formed, it’s now starting to take the younger beauty scene by storm. But when you dig a bit deeper into the reality of this injection and how it works within the skin (this post is a must read for the inside scoop and the best botox alternative!), my holistic esthetician’s heart wants to educate our younger generation on more supportive practices to keep skin youthful sans toxins. Although botox is only approved for those 18+, educating your teen on supportive skincare rituals before their 18th birthday can help them opt for more natural approaches for creating youthful skin even when their first fine line starts to form. Enter: facial tools. One of my fav recommendations for teens is a fun, easy-to-use facial roller! These precious gemstone rollers have become famous for their ability to boost the natural glow of the skin by: activating lymphatic flow detoxifying skin tissue increasing blood flow to feed skin from within calming inflammation brightening skin tone decreasing puffiness enhancing product absorption encouraging circulation tightening/toning skin helping your teen feel ready to face the day ahead! And find one with ridges to increase all of the benefits above! Facial rollers have quickly become one of the trendiest facial tools around – especially in the world of Instagram and beauty vloggers - so if your teen isn’t using one yet, show them how cool of a parent you actually are and introduce them to the beautiful world of facial rolling. Tip: Try keeping this facial tool in the fridge or freezer for a refreshing pick-me-up for your teen’s complexion (and to decrease puffiness after a late night of studying or a sleepover). Body: Charcoal Deodorant Okay, you’ve got your teen on track with their skincare products but the #1 product to introduce to your teenagers that will make the biggest difference in their health (and keep them smelling fresh during gym class) is natural deodorant. Get your teens on board with a natural deodorant to combat BO and build a solid foundation for health as they get older. Conventional deodorants teens grab off the drugstore shelf can contain a laundry list of toxic chemicals including: Aluminum – Linked to Alzheimer’s disease and heavy metal toxicity. Triclosan – Linked to liver toxicity, skin allergies and thyroid dysfunction. Propylene Glycol – Linked to organ toxicity and skin irritations (and because it improves product penetration, it helps to carry other harmful ingredients in the product through the skin). Parabens – Endocrine/hormone disruptors, found in 99% of breast cancer tissue sampled in this study. Phthalates – Linked to permanent birth defects and endocrine disruption. Benzyl Salicylate – Linked to endocrine disruption, weakened immune system and skin allergies. Fragrance – referred to as the new “secondhand smoke” (that’s really all you need to know!). While all of our best-selling natural deodorants are formulated with effective, non-toxic ingredients, one that offers even more detoxifying, disinfecting and deodorizing benefits (a must for hormonal, active teenagers) is this one packed with activated charcoal and purifying essential oils of peppermint and eucalyptus. Plus it's sleek, minimal packaging is teen-approved and won't give away their BO-busting secrets. A couple swipes every single day is a huge step to help your teenager lead a healthy life - no matter what the day ahead may hold. If this natural deodorant thing is new to you, check out more posts to help your teen start the swap! "My husband and teen son use the charcoal deodorant and now they never stink. I was skeptical, especially for my teen, but amazingly this stuff works!" -Janeen on Charcoal Deodorant While these products make a big difference for teen skin, don’t forget true healing happens beneath the skin. Check out this post for acne solutions that go deeper than surface level! We hope this post will help your teen feel more confident in creating the correct skincare routine for them and ultimately, more comfortable in their own skin - outside and in. XO
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Start the Swap: Cleansing Oil DIY, Tips + How Tos

The products you use on a daily basis are a big deal - because applying endocrine-disrupting chemicals and artificial fragrances found in conventional products can contribute to some serious health conditions over time. But we get it, you might have some hesitations when it comes to overhauling your products, so we want to help you start the swap! All month long, we’re doing a blog series to empower you (and those you love!) to detox your products and #starttheswap - with our top product swaps, expert tips + how-tos from our Holistic Esthetician and DIY recipes from our Founder that you can make with simple ingredients you have stocked in your kitchen! Ready to start the swap? Let’s dive in! This week’s product swap: CLEANSER. As someone who had always identified as having oily skin, I spent my teenage years using the most harsh, oil-stripping cleansers I could get my hands on. It wasn't until much later that I learned that those cleansers were seriously messing with my skin's natural oil barrier, causing it to over-produce oil as a result. Back in the day, I wouldn't have dreamed of using oil to cleanse my skin. But once I did, my skin felt and looked better than it did in years. After I became an oil cleansing convert, I couldn't wait for others to experience the same results I had. Handcrafting clean, non-toxic products is at the core of our brand. But above all, what we care about most is empowering you to remove the toxic ingredients from your products (whether it’s through the DIY recipe below or restocking your PP favs!) so you can live a healthier life and show up as the beautiful, abundant human you were created to be.  WHY SWAP  While there’s so much hype about miracle ingredients + must-have products, we can’t overlook the *most* crucial step in any skincare routine: cleansing. Sure, we’ve been told that soaps and scrubs are best for cleansing the skin, but conventional cleansers contain harmful surfactants, detergents and chemicals which compromise the skin’s natural moisture barrier, worsen dry skin conditions, cause premature aging and aggravate acne. Not exactly the results we're looking for. Washing your face with oils may not make a whole lot of sense at first, but taking this natural (and counterintuitive) approach to cleansing keeps your complexion clear, resilient and radiant - and ensures sulfates, phthalates, fragrances + PEG compounds stay far away from your skin. Instead, skin-loving oils and botanicals effectively break up buildup, purify pores and leave skin truly clean without stripping or over-drying – or dangerous chemicals. Feed your skin instead of fighting it with a blend of oils (natural oils are SO powerful in their ability to beautify and balance) formulated for your current skin state (even oil-rich skin!) to deeply cleanse and detoxify pores while preserving your skin's natural moisture barrier.   EXPERT TIPS + HOW-TOS  Whether you have sensitive, combination, dry, aging, or even oil-rich + acne-prone skin, swapping to the Oil Cleansing Method (OCM) can help to significantly improve the health and appearance of your skin. This 2-minute cleansing ritual is not only going to change your skin, but it’s going to change how you view your nightly skincare routine! From the aromatherapy benefits of organic essential oils, the stress-relieving + tension-melting facial massage and the warmth from the hot washcloth, oil cleansing is a mini spa moment before bed. Because this method of washing your face is a bit different from your chemical-filled, foaming cleansers, here are a few tips to help you get the best results from your new cleansing ritual. Before getting started: Find the best formula for you: Because our skin state can shift depending on the season, stress levels, lifestyle habits and so many other factors, take notice if your complexion has actually shifted since your teenage years and be sure to pick the oil blend that best supports your current skin state! Not sure what your current skin state is? Take our Skin Quiz to find out. Less is more: Over cleansing (especially with a chemical-filled cleanser) can actually break down and weaken the skin barrier. Cleansing oils offer such a deep cleanse that washing your face once daily before bed is all you need for healthy, balanced skin! Trust the process: Swapping from a conventional cleanser to a cleansing oil may take time for your skin to adjust. After a possible detoxing phase (your skin may get worse for about a week or two), your skin will feel balanced and breakouts will become an afterthought. Give it time and trust the process – the results will be worth it! 4 steps to a clean complexion: 1. Massage a quarter-sized amount of cleansing oil onto dry skin for at least one minute. This part is crucial for proper cleansing and when this method works its magic! Pay special attention to congested/problematic areas, allowing the oil to dissolve makeup, impurities and sebum that have built up in your pores. Breathe and just enjoy!2. Wet a soft, clean washcloth with warm water and let it sit on the skin until it cools. The warmth and steam help to open and purify pores - plus it just feels SO good.3. Remove the product and makeup with the washcloth, working in upward, circular motions. Repeat with the other side of the washcloth, if needed!4. Follow up with Everything Spray (or your DIY natural toner!) and your Skin-Specific Serum or Beauty Cream.   DIY: CLEANSING OIL  Instead of damaging skin with traditional cleansers and toxic chemicals, wash your face with a blend of organic, cold-pressed carrier oils (aka cooking oils!) from your kitchen cabinet. Cleansing your skin never sounded so delicious. ;) Grab these oils below and enjoy your new glow! Glass bottle Carrier oil: Extra virgin olive oil (dry) or hemp seed oil (oil-rich) Cold-pressed + unrefined oils are KEY for optimal quality and skin health! Extra virgin olive oil has a potent antioxidant profile (including tocopherols and carotenes) and is packed with vitamins to improve the health and hydration of dry/mature complexions. Hemp seed oil is rich in fatty acids and omegas 3,6 and 9 to repair the skin barrier, reduce inflammation and regulate oil production for oil-rich/acne-prone skin states. Essential oils: Pick your favorite based on your skin/scent preferences (we love lavender, orange and geranium for their balancing and brightening benefits!) OIL-RICH Step 1: Fill a glass bottle with hemp seed oilStep 2: Add a couple drops of your favorite essential oil BALANCED/COMBINATION Step 1: Fill a glass bottle halfway with hemp seed oilStep 2: Fill the rest with extra virgin olive oilStep 3: Add a couple drops of your favorite essential oil DRY Step 1: Fill a glass bottle with extra virgin olive oilStep 2: Add several drops of your favorite essential oil Stay tuned next week for another new product swap drop and DIY tips so you can #starttheswap! Hint: We saved the best for last - if you're only going to make one product swap, make it this one.
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Our Founder's 2021 Holiday Gift Guide

  Our Founder’s curated gift list for everyone on your list, intentionally created with clean living and ethical manufacturing practices in mind. From the go-getter and the health-seeker to the foodie and the homebody, here’s Bethany's roundup for the best gifts that support a healthy lifestyle, no matter who you’re shopping for. For The Go-Getter Palo Santo Aromatherapy Oil by Primally Pure Dry Shampoo by Primally Pure Books Essentialism: The Disciplined Pursuit of Less Good to Great: Why Some Companies Make the Leap and Others Don’t The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results Clean Coffee from Kion Mental Performance Supplement from Qualia  Earbuds with EMF protection from Tech Wellness The Amber Boot by ABLE The Convertible Blazer by Vetta Capsule The System Tote by Cuyana For The Health-Seeker Dry Brush Duo by Primally Pure The Starter Kit by Primally Pure Supplements Quinton Saltwater Mineral Supplement from Water and Wellness Bee Propolis Spray from Beekeeper’s Naturals Grass-Fed Organ Complex from Paleo Valley Ode to Tea Gift Box from Pique  Blue Light Blocking Glasses by BLUblox The Premium Starter Kit by Branch Basics Wifi Kill Switch from Tech Wellness Glass Water Bottle with Silicone Sleeve by BKR Cute Ankle or Wrist Weights by Bala Berkey Water Filter Portable Red Light Therapy Device by Joovv  Temperature Controlled Mattress Pad by ChiliPad For The Socialite Tinted Lip Balm by Primally Pure Ridged Facial Rollers by Primally Pure Gua Sha Stone by Primally Pure Clay + Honey Face Masks by Primally Pure Hydrating Hair Mask by Innersense Organic Beauty Lumineux Non-Toxic Whitening Strips Non-toxic makeup set by Ilia Sundays Nail Polish Kava Wellness Tonic (alcohol alternative) Dyson Supersonic Hair Dryer Sustainable Dresses by Reformation Round Initial Disk Necklace by Kinn For The Foodie Beyond Organic Meat from Primal Pastures Wild-caught seafood from Vital Choice Always Pan (non-toxic, multi-purpose cooking pan) Dry Farm Wines Gift Box Paleo Condiments from Primal Kitchen Foods Thrive Market Membership Vitamix Blender Instant Pot Pressure Cooker For The Homebody The Autumn Home Collection by Primally Pure Palo Santo Sticks by Primally Pure Palo Santo Aromatherapy Mist by Primally Pure The Spa Kit by Primally Pure Alpaca Sweater by Laude the Label Washable Silk Sleep Mask by Lunya Shearling Wool Slippers by Parachute Essential Oil Diffuser Balanced Bedroom Gift Set by Tech Wellness Organic Terry Sweatshirt and Jogger Pants by MATE The Blanket Scarf by Janessa Leone For The Men In Your Life Charcoal Deodorant by Primally Pure Beard Oil by Primally Pure Temperature Controlled Mug by Ember Rambler Bottle by YETI The Single Edge 2.0 Razor from Supply Earbuds with EMF Protection from Tech Wellness EMF-Free Alarm Clock  Sustainable Wool Shoes by Allbirds The Everyday Backpack by Peak Design  The Oura Ring Beyond Organic Meat from Primal Pastures Traeger BBQ For The Kiddos Clothing  Organic Kids Clothes by Go Gently Organic Kids Loungewear by MATE The Label Organic Kids Underwear by Arq Color-It-Yourself Pajamas from The Tot Toys Silicone Stacking Tower from The Tot Magnetic Wood Building Tiles from The Tot Non-Toxic Play Makeup from The Tot The Holdie Dollhouse by Bitte Little Surfer Balance Board from The Tot Arc Playset from Gathre Birch Wood Climber from The Tot Arts & Crafts Make-Your-Own Card Set from Tech Wellness Christmas Coloring Posters from Meri Meri Nativity Paper Craft Advent Calendar from Meri Meri Non-Toxic Christmas Play Dough Set from The Tot Arts and Crafts Library from The Tot Kids Wellness Kids Blue Light Blocking Glasses from BLUblox EMF and Radiation Free Kids Headphones from Defender Shield Kids Stainless Steel Water Bottles from Liewood  Stocking Stuffers Lip Balm by Primally Pure Char[coal] Deodorant (see what I did there? haha) by Primally Pure Beard Oil Kit by Primally Pure The Scrunchie by Girlfriend Collective Heavenly Organics Mint Chocolate Honey Patties Immunity Gum from Mighty Gum Joolie’s Organic Dates 2 Pack LMNT Electrolytes HU Dark Chocolate Bars Organic Underwear by Knickey 100% Grass-Fed Beef Sticks from Paleo Valley Pin your fav blog post below:  
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How To Choose The Best Natural Skincare Products (Plus Tips For Simple DIYs)

Switching to natural skincare doesn’t have to difficult – or expensive. We’re sharing some easy swaps for the products you’re probably using every day. Ingredients really do matter, and especially with a product you apply every single day (sometimes even multiple times a day), toxic ingredients found in conventional skincare can build up in your body and contribute to your toxic load overtime. One simple, daily swap can make a world of difference for your skin and whole self. Here are our top picks for the best natural skincare products and tips for super simple DIYs. CLEANSER If you’ve spent any time on our blog, you know we’re big believers in the Oil Cleansing Method – using the proper blend of beneficial oils to purify pores, dissolve dirt + buildup and remove makeup. This method of cleansing keeps skin healthy and strong rather than stripping it with harsh surfactants and chemicals found in conventional cleansers. It’s important to find the right formulation for your skin type to provide a deep cleanse without over drying or making oily skin even more so. BUY: We’ve formulated 3 different types of Cleansing Oils (Oily, Normal and Dry) and have perfected the ratio of pure, organic oils over the years to ensure a clean complexion that’s left feeling balanced and nourished, no matter what skin type you may have. DIY: You can often find high quality, organic oils at your local health food store – or you might even have them in your kitchen or bathroom already. The one oil that is consistent in each recipe is castor oil – this oil has powerful purifying properties and really does the dirty work when it comes to cleansing. You can also add a couple drops of your favorite essential oil to create a more relaxing, spa-like experience (we love lavender + geranium). Here are the carrier oils you’ll need based on your skin type: Oily/acne-prone: 1/3 castor oil + 2/3 jojoba oil or sunflower oil. Normal/combination: 1/4 castor oil + 3/4 jojoba oil or avocado oil. Dry/mature: just a bit of castor oil + mostly avocado oil or rosehip seed oil. Curious if you’re oil cleansing correctly? Check out this post to help you troubleshoot any OCM mistakes you might be making. TONER Rather than using harsh astringents + harmful alcohols as a toner, switch to natural hydrosols to help hydrate and replenish the skin’s protective barrier. The point of applying a toner is to replenish the skin after cleansing and to prep the skin to soak in moisturizer. However, so many toners on the market today work against the skin because they are too harsh and compromise skin health with harmful ingredients. Botanical hydrosols on the other hand, contain minimal ingredients, hydrating humectants and healing benefits to strengthen + support the skin. Especially since this is a product you want to spritz morning, noon and night, it’s a must to swap out for a clean, nourishing option. BUY: These hydrating + toning Complexion Mists are pure botanical extracts created from steam distilling plant materials that offer multiple benefits in restoring and balancing skin. We offer 3 different scents (Neroli, Lavender and Geranium) which are suitable for all skin types + we recommend rotating each of them into your skincare regime. DIY: This is one of the simplest DIY products ever. All you need is equal parts rose water + witch hazel along with several drops of essential oils (tea tree, peppermint or lavender all pair perfectly with rosewater) for added skin balancing benefits. Blend together in a glass bottle and shake before each use. Spritz generously after cleansing, to set makeup or whenever your skin needs a pick-me-up. FACIAL SERUM Natural oils are SO powerful in their ability to beautify and heal the skin, which is why we love using potent and pure essential oils for facial serums. They are naturally rich in antioxidants, vitamins and essential fatty acids and provide a wide range of benefits to help transform the skin. In our opinion, serums should hold a permanent place in your daily skincare routine. Because this is a product that you want your skin to soak in deeply to nourish and heal at a cellular level, purity is so important. Be sure to investigate ingredient labels to ensure the safety of your serum – you definitely don’t want any of these ingredients sitting on your skin all day long. BUY: The only ingredients you’ll find in this facial serum are organic essential oils. These oils have been blended for their purity + potency in regenerating and healing the skin. Rich in naturally occurring Vitamins A, C and E, your skin will experience its benefits without any harmful side effects. DIY: You can create your own facial serum as simply or as intricately as you’d like! You can blend 2 to 10 (or more!) organic oils to treat your specific skin needs. Here are a few blends we absolutely love: Brightening: sea buckthorn oil, baobab oil, pomegranate seed oil, carrot seed essential oil, helichrysum essential oil. Balancing: hazelnut oil, neem oil, pumpkin seed oil, cypress essential oil, thyme essential oil. Soothing: jojoba oil, argan oil, lavender essential oil, frankincense essential oil, helichrysum essential oil. BODY MOISTURIZER Moisturizers are a beneficial + integral part of skincare regimes for dry, sensitive and even oil-rich skin types. However, several lotions + creams on the market contain ingredient lists that are almost entirely made up of unrecognizable, artificial, skin suffocating + irritating ingredients. Our goal is to not just coat the skin to appear to be healthy and glowing, but to truly transform it. Swap out skin suffocating or potentially harmful moisturizers for natural alternatives that actually improve skin’s hydration + health. BUY: Moisturizing with oils are some of the best ways to naturally hydrate and heal the skin, from head to toe. These body oils are aromatic blends of high quality carrier oils + essential oils that help to heal the skin and are easily absorbed. Skin is left feeling healthy, hydrated and radiant. (Beauty tip: they also double as a natural moisturizing hair mask!) DIY: Organic oils such as jojoba oil and extra virgin olive oil regenerate and supply the skin with nutrients + essential fats. Blend with essential oils for aromatherapy properties and add in dried herbs for even more healing and hydrating benefits – we love infusing oils with lavender buds, chamomile flowers or calendula blossoms. Plus, they just look so pretty! DEODORANT While deodorant may not seem like a big deal, it’s actually one of the biggest ways you can either contribute to your toxic buildup or bring nourishing, natural ingredients to your body. We go into so. much. detail. about why you should switch out your conventional deodorant with a safe, non-toxic alternative in this post and this post. BUY: We’ve spent years researching and formulating with safe, effective ingredients to create a gentle + non-toxic deodorant that actually works. Available in 7 different scents, we use 100% natural ingredients to powerfully combat unwanted and nourish even the most sensitive skin. DIY: You can make your own natural deodorant at home by blending a bit of baking soda + organic unrefined coconut oil + a couple drops of your favorite essential oil. Try tea tree for antibacterial benefits or lemongrass for a fresh, clean scent. HELPFUL RESOURCES We hope you’ve found these simple swaps to be helpful, whether you try out our non-toxic skincare or start creating your own products at home. We also wanted to share some more resources to help support your transition to natural products: Download the Think Dirty app directly to your smartphone and take this resource with you as you shop. Not sure about a specific ingredient? The Environmental Working Group has a database of thousands of ingredients found in skincare to give you all the details on their health risks + hazards. Check out other posts on Pure Life Blog for tips to simplify your skincare routine, which ingredients to avoid and detoxing your beauty products. We’re passionate about helping support your wellness journey, inside and out, and our blog is one way we do that. Do you have any of your own favorite DIYs you’ve made? We’d love to hear more simple tips you’ve found for swapping to truly safe, natural products!  
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5 Simple Ways To Treat Yo Self!

As a new mom, I’m realizing the importance of providing myself with small and easy indulgences whenever I can find the time. It definitely isn’t easy, but I’m finding that I have more energy and drive to take care of others when I am able to care for myself as well. And while I would LOVE to spend a week in a luxury over-the-water bungalow in Fiji, go on regular shopping sprees, get a massage once a week etc., these things aren’t always a possibility (as much as I would like them to be)! So instead, we’re going to focus on a few simple ways to make life more enjoyable on a day to day basis. Here’s our top 5 ways to treat yo self! Tip #1: Establish a morning routine. This one is HARD. Especially with kids! But it’s something worth shooting for, as research has shown that successful people tend to have fairly established morning routines. This doesn’t have to mean waking up at the crack of dawn to go on a 6 mile run followed by 4 loads of laundry and a gourmet breakfast. It can be something as simple as taking 10 minutes to read a devotion or do some journaling while enjoying a cup of coffee or bone broth. Taking a few seconds to wake up your complexion with this stuff can also give your day a beautiful jump start (I can’t leave the house without it)! Tip #2: Take a bath. This one is my favorite! There’s nothing that helps to melt away the stress of the day (while simultaneously soothing sore muscles and detoxing the body) like a nice warm bath. Our Sea Soak (detoxifying + soothing) and Flower Bath (softens + balances skin) are perfect for promoting relaxation after a long day. They also make great gifts! And if you’re REALLY serious about bathing, our Spa Kit may be your new best friend. It contains samples of our Sea Soak and Flower Bath along with a dry brush (helps to stimulate the lymphatic system and enhance blood circulation) and travel-size body oil to moisturize and revitalize the skin post-bath. Tip #3: Diffuse your favorite essential oil. I’m always blown away by how much of a mood-boosting difference essential oils can make when diffused in the home or workspace! Citrus essential oils are especially uplifting and can even help to purify the air. Lavender is very soothing and can help to promote good sleep. EOs have so many amazing properties and diffusing the right one at the right time can bring much needed relief/happiness! Tip #4: Indulge in a mini facial. Bring the spa to your home with an easy DIY face mask made with common household ingredients. Some of my favorites include a lemon + honey mask (lemon brightens skin tone and honey has antibacterial properties), melted coconut oil + coffee grind mask (coconut oil nourishes skin while coffee enlivens and invigorates the complexion), and an activated charcoal mask (super messy, but the charcoal is UNPARALLELED in binding to and removing grime and build-up in the skin). Tip #5: Go for a long walk. The “great” in the great outdoors is there for a reason! These days, it’s easy to hibernate inside when we can do everything from shop for groceries to interact with friends/family without ever getting off the couch. But when we spend too much time cooped up indoors, we deprive ourselves of immune-boosting + mood elevating Vitamin D and the fresh air our skin and spirit craves! We hope you’ll find joy through incorporating these tips into your daily life! What are some of your favorite ways to treat yo’self?
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Our Holiday Gift Guide That Gives Back

We’ve put together our holiday gift guide to help you give more of what matters – consciously, naturally made products that support a healthy + happy lifestyle. This curated list contains brands that we believe in. And that have also become staples in our closet and self care routines. Who knew gifting shampoo could actually be chic + sustainable or that gorgeous gemstone studs could support survivors of trafficking. This season we’ve made it simple to be even more intentional with your gift giving and stocking stuffing. With this guide, it truly is better to give than to receive when you support brands like these. THE CITIZENRY La Brisa Throw | Alpaca throws from this fair-trade brand are the perfect blend between comfort and sustainability. Handwoven by Peruvian artisans, this cozy yet modern blanket provides an intentional design element to any room and fair wages for its skilled weavers. Support communities globally and give the gift of warmth and style this season. $155 | thecitizenry.com DEAR SURVIVOR Horizon Cluster Studs | Hand-made from ethically mined stones, the Horizon Cluster is comprised of Turquoise, Pink Tourmaline, and Purple Fluorite. These gorgeous gemstone studs give your look a bit of sparkle and also give back by donating a part of proceeds to survivors of human trafficking. “There’s power in the consumer market – let’s use it for good.” -Christine Longoria, founder + designer. $36 | dear-survivor.com CUYANA Leather Travel Case Set | The perfect travel case or toiletries bag to stow all of your self-care essentials. We love the light blush color of the leather and the streamlined design for a chic, minimal look. Put this gift under the tree to support their mission to empower women and create a movement to collect fewer, better things not just in our closet, but in our lives. $110 | cuyana.com PRIMALLY PURE Spa Kit | We all deserve moments to invest in our own health + happiness and this Spa Kit allows you to do just that. Our Sea Soak, Flower Bath, Body Oil and a dry body brush create the perfect non-toxic beauty bundle for someone in your life who needs to slow down. Plus, it all comes packaged in an organically grown + ethically made tote. $48 | primallypure.com SLOW NORTH Mini-Candle Gift Set | These intentionally crafted, non-toxic candles make a heart-warming gift for anyone on your list. Customize this gift set with your favorite seasonal-smelling scents which comes packaged in a reusable wooden box (to help make wrapping even easier!). Made in small-batches with sustainability + purity in mind, this small business is continually seeking ways to improve their impact, as well as your health and your home. $45 | slownorth.com ARTIFACT UPRISING Photo Books | Off your device and into your life, these softcover books feature 100% recycled interior pages with a design built to fit your Instagram images. Create a photo book of memories to share (that you don’t have to scroll through!) and support a brand that makes gifting more meaningful – and gives back to people and our planet. from $15 | artifactuprising.com TRIBE ALIVE Coin Drop Necklace + Unity Ring | Designed by women and made by women, these minimalist jewelry pieces pair perfectly with any outfit or occasion. Each 18K gold-plated brass design is handmade in Honduras and makes for a thoughtful, mindful gift this season. This brand not only creates stylish, sophisticated designs for everyday life, they are empowering women all across the world to raise themselves out of poverty. $32-$38 | tribealive.com BEEKEEPER’s NATURALS Honey Flight | This pure, raw honey sampler pack makes the perfect hostess gift for your holiday parties or stocking stuffer for the foodie in your life. These wildcrafted honeys powerfully support internal balance within the body, promote overall wellness (especially during the winter months!) and taste oh-so sweet. Plus, in an effort to protect our pollinators, this brand donates part of its proceeds to two of the leading bee research institutes. $29.99 | beekeepersnaturals.com PRIMALLY PURE Charcoal Natural Deodorant | A natural + non-toxic deodorant that truly works by powerfully protecting against odor while nourishing even the most sensitive skin. Activated coconut charcoal contains added detoxifying benefits while also deodorizing and disinfecting with scents of eucalyptus and peppermint. Now you can look forward to (char)coal in your stocking whether your naughty or nice! $16 | primallypure.com JANESSA LEONE Wool + Straw Hats | Janessa’s philosophy of conscious consumerism and sustainable style drives her design and production. Her ethically made hats are not just an accessory, but a key piece in any look to create a sophisticated + effortless style. These hats are a daily style staple for our founder, Bethany. from $188 | janessaleone.com INNERSENSE ORGANIC BEAUTY Pure Trio | A complete haircare ritual to naturally cleanse + care for your hair everyday. Gentle cleansing therapy, lightweight hair lotion and nourishing detangling spray are all created to increase moisture with certified organic, sustainably sourced ingredients. Put bad hair days behind you and finally fall in love with the hair you have. $78 | innersensebeauty.com DRY FARM WINES All Natural Reds | These organically sourced wines make the most perfect hostess gift for every holiday party you’re invited to. The majority of commercial wines contain up to 70 chemical additives and are highly processed, so it’s important to pour (and gift!) only organic, truly natural wines. Cheers to celebrating this season without having to sacrifice your health – or your morning! $159 for 6 bottles | dryfarmwines.com ABLE Mamuye Classic Tote | One of our favorite ethically made fashion finds, this everyday tote is a thoughtful gift for a globetrotter or the girl on the go. This bag easily holds all of your essentials, plus the leather will last forever and will look even better with time – a gift that truly keeps on giving. Gift this sustainable style and through your purchase you are ABLE to empower women and give them a job with dignity. $178 | livefashionable.com DAVIDS Premium Natural Toothpaste | Davids is a premium 100% natural toothpaste with a focus on sustainability, designed to naturally whiten, remove plaque & freshen breath. With clean, minimal packaging this toothpaste makes your smile (and your toiletries bag!) look even better. These tubes are also the perfect size to stuff every stocking. $9.95 | davids-usa.com PRIMALLY PURE Lip Balm Set | A must for lip balm addicts – and for soothing chapped lips this season. Gift all 5 flavorful, organic lip balms (peppermint, creamsicle, lavender, grapefruit and cocoa) in this little bundle. Plus, this fair-trade pouch makes the perfect stocking stuffer. $18 | primallypure.com  
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Our Top 5 Nostalgic Products Of The 2000s + Why We're Better Off Without These Toxic Beauty Products

We all love a dose of nostalgia. It’s music to your senses, right? We thought it’d be fun to take a trip down memory lane and revisit some of the classic nostalgic beauty products. And while we aren’t recommending you swap over to these products (actually, the opposite!), we love an excuse to reminisce on the good ole days – so let’s have some fun! It’s safe to say that the 2000s beauty standards were a tiny bit different (okay, a lot different) than the standards of today’s industry – at least the clean beauty standards. There wasn’t much thought about what went into products – they just used what sold well.  And as consumers, we just bought what everyone else did or the items that caught our attention on the shelves or in the magazines, right? Let’s travel back to the 2000s when fragranced products + toxic beauty products abounded without a care in the world…  1. St. Ives Apricot Scrub St. Ives Apricot Scrub was the bomb, right? Or so we thought.  It was at the top of everyone’s list for 2000s skincare products. It’s what everyone was using. Exfoliation was a fairly new concept and felt like a luxurious at-home spa experience.  They nailed it with packaging designs, and the fresh apricot smell was a unique scent with curb appeal. Why St. Ives Apricot Scrub Is on Our List of Toxic Beauty Products  First, a note about deceptive marketing: → The little “100% natural badge” on today’s version of St. Ives products is a classic greenwashing example. In small print (they hope you won’t read), it says “natural exfoliant,” but without a closer look, it’d appear the whole product is made from 100% natural products. So please, when you’re shopping, read the label every time. Besides the greenwashing, here are our biggest reasons this lands under toxic beauty products:  Ingredient: “Fragrance” – it’s pretty high on their ingredient list, meaning “fragrance” makes up a significant portion of the formula. Fragrance is always a no-go – too many chemicals can hide behind this vague term. Ingredient: Triethanolamine – a highly alkaline substance used to strip and “cleanse” the skin. It’s a harmful way to cleanse + damages the skin barrier (which you need for healthy skin). It’s also linked to concerns with toxicity in skin, respiratory and immune systems.1 Ingredient: Benzyl Alcohol – a known toxin and allergen. And as EWG points out, it’s not an ingredient you want around your mouth because it increases the chances of ingestion/absorption into your bloodstream.2 Function: Harsh Exfoliation – not the way to heal your skin or resolve acne. In fact, there’s plenty of evidence to prove that over-exfoliation causes skin inflammation.  Your swap for toxic beauty products like St. Ives: A facial dry brush for gentle exfoliation that restores balance and circulation.  2. Teen Spirit Deodorant This one really hits home. They had us with the fun, catchy tune in the commercials that spoke directly to teen girls. The brilliant packaging that made deodorant feel like an experience – dare we say even an exclusive club?  And with ties to Nirvana’s song “smells like teen spirit,” which played off our desires as a teenager to rebel, it’s no wonder we all went flocking to our closest drugstore to buy this! Why Teen Spirit Deodorant Made It on Our List of Toxic Beauty Products Deodorants have come a long way since the 2000s. Still, this deodorant had an incredibly toxic lineup of ingredients we can’t help but point out: Ingredient: Aluminum – at 15.9%, this one is a big red flag. As you may know, there are numerous concerns with breast cancer and aluminum in deodorants.3 Ingredient: Talc – a known carcinogen, often contaminated with asbestos & poses high cancer risks.4  Ingredient: “Fragrance” – As a non-toxic deodorant brand that prioritizes transparency with ingredients, we just can’t get behind this.  Function: Antiperspirant, meaning you miss out on crucial detoxing benefits from your sweat. Your swap for toxic beauty products like Teen Spirit Deodorant: PP’s non-toxic vanilla + citrus deodorant free from toxins, irritants, and synthetic fragrance. 3. Great Lash Mascara Great Lash Mascara by Maybelline easily set the tone for 2000s beauty standards. It was featured in nearly every magazine you’d pick up, never failing to feature chic-looking models with the most luscious eyelashes you’d ever seen. In fact, this longstanding mascara is STILL winning awards (2021 Allure’s Best of Beauty)!  It stayed at the top because it’s always been an affordable price point, yet felt luxurious with its iconic eye-catching pink and green tube. Plus, didn’t you just feel like a woman when you sang along with the “maybe it’s Maybelline” tagline? To this day, it invokes the thrill of putting on makeup as a teen for the first time and feeling beautiful + grown-up. Yet, it’s chock full of chemicals + irritants… Why Great Lash Mascara Is On Our List Of Toxic Beauty Products  Mascara might seem like an insignificant thing to worry about, but since it's applied close to a major opening of your body, we wanted to note the concerning ingredients we discovered in this product: Ingredient: Methylparaben – a known endocrine disrupting chemical.5 Although it’s considered to have “weak” estrogenic effects, we know that even small amounts of hormone-disrupting chemicals are dangerous. Ingredient: Triethanolamine – known to be a respiratory, immune, and skin toxicant with significant risks.6 Ingredient: Butylparaben – as if one paraben wasn’t enough, they’ve added more for good measure. This chemical rates a 9 out of 10 concern on EWG’s Skin Deep database – so it’s not good news. It’s an endocrine disruptor that negatively affects the reproductive system and is toxic to your skin.7 To make things worse, it’s also believed to interfere with gene expression (aka your on/off switch for how your cells respond to the environment).8 Your swap for toxic beauty products like Great Lash Mascara: ILIA Beauty’s Limitless Lash Mascara, that’s also won Allure’s Best of Beauty award – the best of both worlds! 4. Cucumber Melon Bath & Body Works Lotion No one can deny that the light, airy, and fruity smell of Bath & Body Works Cucumber Melon Lotion was intoxicating. The refreshing scent, even today, is reminiscent of summers as a carefree teen. Plus, Bath & Body works catered to us well, creating EVERY product in this scent so you could be doused in its aroma 24/7. And the mix & match sales made our obsession a no-brainer.  The store was a must-do if you found yourself in the mall. It had everything – friendly staff, free samples and scrubs to try, and more scents than you could imagine – overwhelming you all at once. But we loved it, right? Why Bath & Body Works Cucumber Melon Lotion Is on Our List of Toxic Beauty Products Well, for starters… the ingredients aren’t accessible on their website… If that’s not telling of the toxicity, we’re not sure what is. We had to connect with a customer service representative to get the ingredient list and the results were not good news: Ingredient: Fragrance  – the 5th ingredient out of 31 ingredients – yikes. That means there’s quite a bit of this ingredient inside the product (ingredients are listed from greatest to least volume).Yes, this is a fragranced lotion, so it’s not surprising, but it doesn’t excuse the fact that this term has lots of room for hidden chemicals. Ingredient: Phenoxyethanol – though somewhat debated, some records classify it as an irritant and toxicant, with possible ties to neurotoxicity.9 Ingredient: Chlorphenesin – while this ingredient is widely used in personal care products, it’s arguably risky with toxicant, allergen, and irritant concerns.10 Your swap for toxic beauty products like Bath & Body Works’ Cucumber Melon Lotion: PP’s Lemongrass Body Oil for a naturally fragrant moisturizer. 5. Lip Smackers Lip Smackers were all the rage when it came to 2000s makeup products. Talk about nostalgic beauty products! There were always new designs and “flavors” coming out – partnering with our favorite brands like Hello Kitty, Coca-Cola, Skittles, and Starburst.  As a young teen, who didn’t want a candy-flavored lip balm, right? Lip Smackers were fun to pull out of your purse around your friends, + it felt like the cutest pick-me-up mid-day. Why would we even think about toxic beauty products with a lip balm like that? Why Lip Smackers Is on Our List of Toxic Beauty Products Though Lip Smackers probably felt harmless at the time, it’s clear now how much our lip products need to contain non-toxic, healthy ingredients. We now know that we (unintentionally) ingest our lipsticks throughout the day, either by licking or eating.11 Here are the major concerns we found in lip smackers: Ingredient: “Flavor/Aroma” –  no thank you. What even is “flavor/aroma” in something you aren’t eating? We have lots of questions. Ingredient: Mineral Oil – derived from petroleum (aka what we make gasoline with… don’t want that around your mouth!). This is also linked to the development of cancer.12 Ingredient: Colored Food Dye – these synthetic dyes are cheap ways to make products seem more appealing. Beyond that, the scary truth is many of these dyes are linked to behavioral issues in children and disruptive brain function.13 Your swap for toxic beauty products like Lip Smackers: PP’s Rose + Mint Tinted Lip Balm for a fun, flirty swipe of color. Closing the Chapter on Toxic Beauty Products Just like baby products, the effect of toxic beauty products on teens and adults can’t be overstated. And while it’s fun to go down memory lane for the sake of the good ole days and the times when you didn’t have a care in the world, it’s essential to understand what you were putting in and on your body.  The best news is that we have the power to choose healthier products to clean up our environments + toxic loads. If you’re still using any of these nostalgic beauty products or are curious about how to swap to non-toxic beauty products, we’ve got plenty of resources for you in the Pure Life Blog. Start your journey here.  Understanding the toxic beauty products we were exposed to as teens, and young adults will push us to create healthy boundaries for ourselves and future generations.  Here’s to thriving health,  XO   Sources: EWG Skin Deep | What is Triethanolamine EWG Skin Deep | What is Benzyl Alcohol National Library of Medicine | Aluminium And Breast Cancer: Sources Of Exposure, Tissue Measurements And Mechanisms Of Toxicological Actions On Breast Biology American Cancer Society | Talcum Powder and Cancer Harvard Health Publishing | By The Way, Doctor: Are Parabens Dangerous? EWG Skin Deep | What is Triethanolamine EWG Skin Deep | What is Butylparaben Your Genome | What is Gene Expression? EWG Skin Deep | What is Phenoxyethanol  EWG Skin Deep | What is Chlorphenesin UC Berkley | Poison Lips? Troubling Levels Of Toxic Metals Found In Cosmetics  NIH National Cancer Institute | Mineral Oils: Untreated And Mildly Treated Amen Clinics | Brain Health Guide To Red Dye #40   Pin your fav blog post below:
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6 Tips For Glowing Skin

We all want radiant, glowing skin. But if your post-holiday + mid-winter skin is anything like mine, it’s seen better days. Between the extra sweets and glasses of wine by the fireplace, dry winter air, added stress of the holidays, travel, etc., my skin is in desperate need of a pick-me-up! In an effort to nurse my complexion back to health, I’ve compiled a list of a few tips sure to bring life to dull + tired skin. If starting with all of these at once sounds intimidating, try adding in one or two at a time. Creating (and sticking to) a new healthy habit will naturally start a snowball effect where more healthy habits are created and the not-so-healthy ones are left behind. HOW TO GET GLOWING SKIN Tip #1: Get plenty of beauty rest. As a new-ish mom, this one has been nearly impossible for me. But if you don’t have an adorable little human monopolizing your nighttime hours, I highly recommend making sleep a priority. Getting a full night’s rest (7-9 hours) helps to restore the skin’s moisture balance, stimulate collagen, and (this is a big one) fight inflammation. Tip #2: Improve your circulation. When blood flow is boosted, much needed nourishment is sent to skin cells, reestablishing a radiant complexion and minimizing the effects of inflammation. Exercise is key when it comes to getting your blood pumping! And oscillating between hot and cold water (the colder the better) a few times while in the shower does the trick as well. Cypress essential oil (found in our Fancy Face Serum) is also known to increase blood flow to skin cells, making skin look more lively + healthy. Tip #3: Take up dry brushing. When done regularly, dry brushing is known to stimulate the lymphatic system (allowing the body to rid itself of toxic build-up), exfoliate the skin, remove dead skin cells + stimulate the growth of new ones and enhance blood circulation. It can also reduce the appearance of cellulite over time! Dry brushing is an easy habit to adopt and takes about 2 minutes per day. To start, gently stroke your body with the dry brush before showering. Begin with your extremities and gently move towards the heart in upward, circular strokes. Dry brushes can be found in our Spa Kit. Tip #4: Eat leafy greens (lots of them). Leafy green veggies (spinach, kale, etc.) help to support the body’s detoxification processes, flushing out excess hormones that can cause imbalances in the skin. Aim for 2-3 cups/day of leafy greens (the equivalent of a smoothie and a salad). Tip #5: Catch some rays. Getting adequate amounts of sunlight (for your skin type) is a vital piece of achieving an optimal level of health. One of the most important benefits it offers is Vitamin D — necessary for thousands of reactions within the body. In addition to the added health benefits of sunlight, it also provides the complexion with a beautiful sunkissed glow that can’t be replicated (no matter how much bronzer you apply). During the winter months when the weather is cool and sunlight is sparse, try getting outside for even a quick 10-20 minutes whenever possible — you don’t need much! Tip #6: Upgrade your skincare routine. Many of the skincare products lining the shelves at your local grocery or drug store are made with cheap, toxic ingredients. And although they may provide you with short-term results, they aren’t doing the long-term health of your skin any favors. On the flipside, skincare products made with real + organic ingredients help to improve the overall health of the skin, making it more resilient to signs of aging and inflammation. Some of our favorites for glowing skin include Cleansing Oil (a different type of “face wash” based on the age-old method of using beneficial oils to remove dirt and grime from pores), Fancy Face Serum (blend of 17 organic carrier + essential oils known to improve fine lines, acne and age spots) and Complexion Mist (a hydrating + refreshing mist that can be used throughout the day for an instant pick-me-up). Most importantly, remember that beauty radiates from the inside out. And (cheesy as it may sound) no matter how many things you do to improve your skin’s health and outer appearance, nothing will make your complexion glow more than a joyful spirit! This year, focus on doing things that bring you joy — cultivate happiness on the inside and it will show on the outside.
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These Clean Beauty Products Can Serve Multiple Uses + Make Your Life Easier

These days, most of us are short on time. In a culture where busy is the new normal, we all appreciate anything that makes our day-to-day simpler so we can slow down and savor life. We’re here to help you do just that.  If you’re already a lover of holistic beauty products and non-toxic skincare, you’re probably somewhat of a minimalist.  Minimal ingredients in your products.  Minimal ingredients in your foods.  These days, less is more. That’s how it should be, after all! Simple ingredient lists and simple product routines are proven to be just as effective, if not more. It’s all about knowing what works for you + your body. Returning to our roots, we’re reminded that many things in life are easier + more effective when we simplify and practice minimalism. With simplicity in mind, we wanted to highlight a few of the best multipurpose beauty products you’ll find in our lineup at Primally Pure. These products are our favorite picks for holistic beauty products that pack a punch in value with multiple uses. The Primally Pure Baby Line Yep, our entire organic + natural baby line is designed to be multi-functional for all of Momma + baby’s needs. These products are made with delicate babies' skin + microbiome in mind: free from all harsh chemicals and ingredients.  We even go the extra mile to avoid essential oils (which can sometimes be too potent for delicate baby skin) and fragrances in our formulas. This lineup is arguably one of our most versatile offerings when it comes to multipurpose beauty products. Talc Free Baby Powder  The common use: helps with diaper rash/preventing diaper rash Provides chaffing relief from irritation in summer  Can soothe a natural deodorant rash when applied to the pits Doubles as a dry shampoo if you run out Baby Oil The common use: soothes skin irritation and moisturizes dry skin Provides deep moisture for sensitive skin or conditions like eczema Can be used as a gentle makeup remover in a pinch Baby Balm The common use: prevents chapped skin + diaper rash  Nutrient-rich eye cream for all the tired Mommas out there Fragrance-free face cream for sensitive skin Belly cream to prevent stretch marks during pregnancy Hair pomade for men with nourishing ingredients Brow balm for women with nourishing oils Tame frizz/flyaways + add shine to hair Helps remedy dry heels or cuticles with potent moisture Goat Milk Soap The common use: gently cleanses baby but doesn’t disrupt the delicate skin barrier/microbiome Postpartum body wash for moms needing a fragrance-free soap  Helps heal + soothe rashes and inflammation on the skin An extremely gentle facial cleanser if your skin is sensitive to oil cleansers or other facial cleansers Hand soap to cleanse + eliminate bacteria Like what you see? Check out The Baby Kit to sample all our baby products + their multipurpose uses. You don’t have to be a mom – or have a baby. ;) Cleansing Oil Our cleansing oils are one of our best-selling holistic beauty products for a reason! Though the original purpose was intended for cleansing the face, this natural oil blend can also serve a few different purposes. Whether you’re short on time or just want to simplify your routine, our cleansing oil is perfect for multiple applications. Hair Oil: The castor oil content is super nourishing for the follicles – just remember, a little goes a long way! It stimulates hair growth and a healthy scalp. And you can use it to tame frizz or flyaways and add shine. You can even use it as an overnight oil treatment for restorative moisture. Makeup Remover: Yep, we get this Cleansing Oil FAQ a lot: your cleansing oil can double as a gentle makeup remover. Just cleanse as usual. Though you may want to double cleanse to let the oils work their way into your pores and cleanse deeper layers of the skin for a thorough clean. Similar to our baby oil, you can even use this as a gentle makeup remover for eye makeup. If you experience any irritation from the essential oils, discontinue use. Moisturizer: If you forget your face cream or serum on a trip or forget to re-order, you can always apply a small amount of cleansing oil instead. After cleansing, squeeze a few drops of oil into your hands and pat it into the skin until it absorbs. It’s full of nutrients + nourishing oils that hold you over! Tinted Lip Balm This is a fun one! We love a clean, non-toxic tinted lip balm. But what do we love even more? That this holistic beauty product can double as other makeup products in a few quick swipes. ;) Eye Shadow: If you enjoy a rosy tone eye shadow or like to coordinate lip and eye colors, just swipe your tinted lip balm across the lids and gently pat onto your eyelid. Cheek Tint: The perfect tint to compliment your defined cheekbones. Just slide it across the top portion of your cheekbones for a warm touch of color. Everything Spray Okay, the name of this holistic beauty product might give it away, but we love how versatile this healing + soothing spray is. It’s truly the jack of all trades. Facial Toner: Keep your pores clear and free from excess dirt/debris after cleansing and balance your skin’s PH. Plus, the tea tree oil and lavender calm inflammation.  Pit Refresh: This spray helps balance PH, which is especially helpful when transitioning to natural deodorant. It has antibacterial properties that help keep BO away and powerfully soothes irritation with lavender and tea tree oils. After-Shave to Prevent Ingrown Hairs: Soothing + inflammation help is just what you need after a shave. We love spritzing this on the skin to keep ingrown hairs at bay. After-Sun Soother: Tea tree oil + lavender essential oil is a known combo for soothing sunburns and helping the skin heal. It also contains apple cider vinegar, which is a natural sunburn remedy. Plus, the cooling sensation is heavenly for painful red skin after too much time in the sun. Cleansing Bars Our Cleansing Bars were designed to gently wash away impurities from the face, but they work great for any kind of cleansing + moisturizing. Body Soap: Based on your personal needs or skin state, you may find that our skin-specific cleansing bars are your new best friend in the shower.  Hand Soap: We love our goat soap or plumping bar for its serious moisture + nutrient-rich content that will soothe dry, chapped hands.  Shaving Bar/Lather: The cleansing bars contain purifying + hydrating properties for just the right amount of glide to get a clean shave. Shave without any waste, harmful chemicals, or drying ingredients.  Beard Oil Did you know we make beard oil too? Yep, it comes in two wonderfully masculine scents: Old Fashioned or Mojito. Both of which can serve as aromatherapy blends if it fits your liking. ;) Moisturizing Shaving Oil: Before or after shaving, this oil provides glide and nourishing oils that your skin will love. No beard, no problem. ;) Aromatherapy: Keep our beard oil blend at your desk for a mid-day pick-me-up. You can rub it on the insides of your wrists and a light touch on your neck to revitalize your senses. Perfume: If you like earthy, woodsy, fresh scents, our beard oil can double as a perfume. Maybe you’re on a trip and forgot your perfume? Snag your man’s beard oil and use a few drops. He’ll never know. ;) Body Oil Our luxurious body oils provide deep, long-lasting moisture for your skin. But that’s not all they can do. Hair Oil: Like our cleansing oils, these can also be used to add a bit of shine and moisture. Just a tiny dab will do wonders to smooth stubborn or lackluster hair. Shaving Oil: If you’re less of a sudsy shaver and prefer more of an oil-based glide, pick up your body oil next time you shave. It’s infused with nourishing oils and invigorating scents for a clean + fresh shave. Immune Boosting Hand Sanitizer Many hand sanitizers are filled with stringent + toxic alcohol at concentrations that can be harmful. Our hand sanitizer combines the power of natural grape alcohol and essential oils with germ-fighting, anti-viral components for safe sanitizing – without drying your skin. This makes it useful for a few other skin concerns that can pop up unexpectedly. But your hand sanitizer is up to the challenge. ;) Cold Sore Remedy: With powerful anti-bacterial and anti-viral oils, it can help reduce healing time when used as a spot treatment. Acne Spot Treatment: You can also use our hand sanitizer as a spot treatment for acne that appears out of the blue. It’s got plenty of potent medicinal oils to treat acne at the source. And with soothing and moisturizing properties, it won’t dry out your skin. Wound Spray: Spray on any cut or wound to keep it clear of bacteria/infection and help the healing process. The perfect addition to your medicine cabinet or travel bag. Bath Soak We’re big proponents of taking your R&R time! Rest and recovery are essential for whole-body health. Designed with rejuvenating salt, magnesium, and essential minerals, you can use your bath soaks for spa-quality treatments at home.  Facial Steam: Our bath soak can be used as a facial steam bath. Take advantage of its aromatic and detoxifying properties. Let your pores soak up all the goodness while you sit back and relax. It’ll provide deep pore cleansing + a healthy glow. Tip: Use our Flower Bath if you’re looking for extra moisture – it contains coconut milk and other moisturizing ingredients.  Foot Soak: Detox + relax tense and achy muscles after lots of standing or walking. Bonus: it’s less work than a full bath, but helps you soak up extra mineral nutrients you don’t find in foods. Pairs well with an at-home facial. Holistic Beauty Products with Clean Ingredients = Endless Uses At Primally Pure, we’re proud to create products that are transparent: from ingredients to sourcing to uses. Our multipurpose beauty products make your life easier + your time spent taking care of YOU even more effective.  So whether you have a tight budget, want to travel lighter, need a quicker routine, or want to clear out the clutter at home, these products are on the top of our list for multipurpose beauty products that stand the test of time.  At the end of the day, our goal is to create clean beauty products that deliver value. So we’ll never keep any secrets from you – after all, we could all use a little less “stuff” + a little more simplicity in our lives!  Do you have any other products you’ve discovered a second use for? Let us know in the comments!    Pin your fav blog post below:  
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8 Easy Habits To Infuse Health Into Your Day (Self-Health Series Part 2)

Self-health is investing in your health (mind, body and spirit) for the sake of being the most alive, vibrant and present version of yourself for those you love. Find out our favorite self-health tools + practical tips in Part 1 in this blog series and keep scrolling below for Part 2 and the best lifestyle habits to add to your day-to-day. After years of working with women to cultivate healthier, more intentional lives, one thing is clear… we don’t need tons of hours spent every day to make us feel good from the inside out. We need tiny upgrades. The smallest of tweaks and easy lifts that make sense for fast, full lives we all live. Whether that’s in the kitchen with recipes that are 5 ingredients or less, how you organize your day or simplified skincare and beauty routines, I’m all about keeping it simple. I’m a big believer that being healthy doesn’t have to be hard. It doesn’t have to mean elaborate routines and hours spent each day on being our best selves. Who even has the time for that?! Instead, it’s all about creating tiny moments for yourself throughout the day— no matter what’s going on around you— to take care of yourself: your body, mind, heart and spirit. I just had my second baby, so I wanted to share some of the *tiny* ways I’ve been infusing self-health into my day-to-day and finding those moments of peace, calm and grounding, even in this busy season of life. 1. Make my morning matcha (or chai or healthy bev of choice) My morning matcha ritual is a WHOLE mood. It takes about 5 minutes from start to finish, but it reminds me to take care & be intentional about what I put in my body that day. As a mom, a lot of my time is around feeding and nourishing my family right now. My time for myself is very limited... BUT (!) that doesn’t mean I can’t create moments for myself— to feed and nourish my body too so that I have the energy to do it for everyone else too. It doesn’t have to be elaborate or even the same daily. 2. Set the mood for everyone to feel calm and relaxed as we walk into our days  Starting the day on the right foot is so important to me. We have two choices: we can get up frazzled and frantic and throw things together as we rush out the door. Or, we can set the tone for everyone in the house to feel calm & relaxed as we walk into our days with just a few EASY steps. I turn on a calm playlist in the background which, for us, totally sets tone for the day (unless my 3-year-old gets to pick and it’s Daniel Tiger for the millionth time). I light a natural beeswax candle or do essential oil in a diffuser for some extra calm. Then, I try to serve breakfast & sit down with the babies if I can as I drink my matcha/chai for a little quality time before everyone’s day starts. It’s amazing how this time together with a calming environment can actually transform all of our days. 3. Get dressed (but keep it comfy and functional) This mama is totally team “wear the leggings as real pants” so I’m not saying you need to throw on a pair of skinny jeans every day, BUT… there is something powerful about just changing into daytime clothes that make you feel good. Meaning, comfortable AND confident. I’m all about function and comfort in my daily outfits, and getting dressed makes me feel like I’m starting the day off putting my best self forward. 4. Have a healthy mid-morning snack and then (gasp!)... an actual lunch I attempt to make it something homemade (with real ingredients), but simple things like mixed nuts, dried fruit, smoothies, etc. It’s important to keep real food around! What goes in your body = how much energy and what your mood is like to pour into everything else in your day. Good stuff in means you can create and sprinkle goodness everywhere else! Also on this note, I make sure I eat an actual lunch each day. So many women especially don’t— they’re too busy. I get it (because I’ve done it, too), but it always backfires! Take 10 minutes to eat a nourishing lunch and it can change your day. Some of my go-tos are smoothie bowls, big salads with quinoa, or a bowl of leftover soup! 5. Set the afternoon mood Ever feel that 2 or 3pm slump where your energy just goes out the door? I promise, another cup of coffee usually isn’t the fix. Try lighting a candle or doing a vibrant essential oil in a diffuser. I do this every afternoon and it always lifts my mood & energy! 6. Fit in a walk (no matter how short or long) As a mama x2, real workouts are harder to come by in this season. But my daily walks are a nonnegotiable. They calm my nervous system and give me fresh air to think, let things go, come back to myself, be in nature and let it recalibrate me for the afternoon & evening while both kids nap. 7. Make dinner, but leave the all-or-nothing mentality behind Again, what you eat = direct correlation to how you show up in your day and for your people and for the things that matter! But my goal for pretty much ALL meals and snacks is 5 ingredients or less, and made in 15 minutes or less. It doesn’t need to be fancy or 7 courses or super elaborate for it to count. You can browse my blog here for lots of simple, quick recipe inspo, and I also have a cooking club membership that makes meal planning, shopping, cooking & making healthy meals even easier (and quicker)! 8. A self-care moment for me at night After the babies are in bed, it’s mama time. Aka, time to pour into my own wants & needs after caring for others all day. At night, I always take a shower or bath and do my Primally Pure Cleansing Oil or Plumping Mask. If it’s a bath and I have more time before crawling into bed, I’ll do the Sea Salt Bath Soak, too. This is my energetic & physical cleansing of the day. It truly feels like a spa, even if it’s just for 5 minutes. This tiny ritual signals my body to turn on the parasympathetic nervous system and calm the entire nervous system to wind down for sleep. Then I have my nightly tea (peppermint or fennel for digestion) & take my magnesium for better sleep! I hope this helps you see that healthy, intentional days don’t need 1.5-hour-long workouts or crazy long and elaborate meals or skincare routines. It’s a few minutes here and there, thoughtfully setting the mood and eating REAL food and keeping it simple and pouring into you (so that you can also give to others). These tiny moments & choices truly make all the difference in the world. For more clean living tips and inspo, follow Sarah on Instagram and visit her website!
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A Look Back At 5 Years In Business (What Went Right, What Went Wrong + Where We're Headed)

If someone would have told me five years ago when I started Primally Pure that my one-woman show would grow into a company that employs 30-some people, has a spa at its headquarters and ships packages to hundreds of thousands of people all around the world each year, I would have laughed – seriously. From the beginning, I was wildly passionate about getting clean products into the hands of as many people as I could and educating women (and men!) about clean living and therefore empowering them to lessen their bodies’ toxic loads in a variety of ways. I had no business experience and not a clue what I was doing during the early years, but I was passionate and persistent. Giving up was never an option – and that type of mindset goes much further than all the resources, connections and money in the world. So here’s a quick look at what went well, what didn’t go so well, and what’s ahead in the next half decade! THE GOOD STUFF EVERYTHING was bootstrapped. Okay, I didn’t really have a choice here (my husband and I had just quit our jobs and moved in with his parents and siblings to get his business – Primal Pastures – up and running). But looking back, I’m so grateful that I started Primally Pure with nothing. I thought I was a hard worker already, but hard work took on a whole new meaning when I became an entrepreneur. Twelve-hour days were the norm during that first year when I was making skincare products in my kitchen, shipping them in another room of our house, doing customer service and influencer outreach at the kitchen table, etc. I drove around to coffee shops to pick up old newspapers and magazines and used a Costco paper shredder to cut them into tiny pieces to stuff our packages with. I wrote addresses on packages by hand. I had our product labels printed on sheets of sticky paper at FedEx, and used a cheap paper cutter from Hobby Lobby to cut them by hand. It was crazy. And often times more work than it needed to be. But I did what I knew how to do at the time instead of waiting for the perfect solution for everything that had to get done. Education was (and still is) everything. With a background in copywriting, I knew the importance of educating and building trust with my audience early on, and I took that seriously. If someone trusted us enough to subscribe to our newsletter or follow us on instagram, I was determined to provide the best possible product education and general clean living education I was capable of giving. Today, content is still a big deal to us. It’s a team effort now (and our Content Creater, Courtney – also our Holistic Esthetician – oversees the big picture) and I’m proud of how we continue to serve our community with meaningful information. Quality has always been critical. I told my team at the beginning of 2020 that quality is our word for the year – quality of ingredients, quality of products, quality of service, quality of content, quality of design, packaging, etc. We haven’t always been perfect in each of those areas. But we’ve always done our best, and are constantly building to a new “best”. And right now we have more resources and people than ever devoted to developing a better version of our best! For example, we’re currently in the process of doing an ingredient audit. One by one, we’re sifting through our ingredients/sources to see if anything can be swapped out for a higher quality alternative. We’re also doing a formula audit to see if any improvements can be made to existing products in the areas of scent, texture, or efficacy. We’re developing new ways to better serve our customers and are re-working some of our content and email flows to provide more valuable information. I’m so excited to zero in on quality this year with my team, and can’t wait for you guys to experience the results! THE NOT-SO GOOD STUFF I didn’t plan for success. I never expected Primally Pure to grow beyond me making products in my kitchen. And in the beginning, I was so excited and grateful whenever someone wanted to work for me but didn’t think through how to be a good boss or what those working relationships would look like. I handed out fancy titles too early on, because I never expected us to be large enough to hire a qualified [insert fancy title here].   I made lots of decisions that worked fine in the moment but not for the long haul. For far too long I found and used ingredient sources that only sold their stuff in tiny quantities, and I would do silly things like make 8 batches of 4 deodorants at a time instead of just making larger batches. I played small because I was too caught up in the day-to-day chaos to think any bigger. I didn’t prioritize education/growth. The early days, months and years were filled with a lot of tears. Every challenge that came up with an ingredient, an employee or a customer felt like the end of the world. A lot of this was inexperience, but it was also a lack of understanding what it meant to be an entrepreneur. I didn’t have any insights on how to make tough business decisions, what to do when I faced an obstacle with someone on my team, or basically how to react whenever anything didn’t go how I expected it to. I didn’t realize that there was this world of books, podcasts and events where people who had done this before were sharing what they had learned. Once I discovered this, my mindset shifted from “why is this happening to me” to “what is this teaching me?”. I/PP still face many challenges today, but now I feel much more prepared to take on whatever comes up because I’ve prioritized learning and have sought out mentors who help me to feel empowered and less alone in this. The deodorant tube disaster of 2017. I’m taking a deep breath as I dive into this next part because this was SUCH an intense part of our journey. Okay. If you’ve been with us for awhile, you may remember when we re-branded our deodorant a few years ago. It was all planned out perfectly. Our new tubes were scheduled to arrive at the beginning of November. We were going to launch the new tubes (and introduce our brand new charcoal deodorant) at the end of the month on Black Friday. The newsletters were designed and scheduled. The social media posts were all planned out. The influencers we work with were all prepared to spread the word. Facebook + instagram ads were set up. There was no turning back! Except…that Black Friday was quickly approaching, and our brand new tubes had yet to arrive. But our international supplier assured us they would arrive in plenty of time, so we weren’t too worried. To give some background, this was our very first international packaging order. We were unfamiliar with the shipping and customs processes, and there was a lot of confusion and miscommunication along the way. By the time we were supposed to launch the tubes on Black Friday, we were certain they would arrive any day. (And that our awesome team could have several new batches of deodorant made to fill the tubes with and then ship them out to customers in no time.) So the promo happened and it. did. amazing. People were so excited about our new tubes! We sold far more than we had anticipated. But YOU GUYS – we still didn’t have the tubes in-house. Thankfully, we ran other promos over the weekend for different products and still had plenty of work to do in just fulfilling those other orders. One week went by. No tubes. Another week. No tubes and lots of emails back and forth with our international supplier, trying to sort out what had turned into a customs disaster. About two and a half weeks after we had “launched” our new deodorant tubes, the tubes themselves finally arrived in perfect condition. The deodorant tube disaster of 2017 isn’t something I’m proud of, but we got through it and our gracious customers stuck with us and were patient with the delays (thank God!). A LOOK AT WHAT’S AHEAD Today, this girl who started out fully expecting to run PP out of her home for the rest of her life has big dreams for the future! Here’s a quick look at what we’re working on. We’re expanding our headquarters – again! We’re hiring! We just brought on a full time natural product formulator! (P.S. if you have a new product idea you’d like her to work on, please share in the comments below!) More than ever before, our focus is on you. We’re working on several initiatives this year to give you a better, more personalized skincare experience! You guys are going to love what’s ahead, and we’re sharing it first with our email family (if you’re not already a part of it, you can sign up here). Thanks for reading and supporting this journey! None of this would be possible without you guys! I’m forever grateful for your support and look forward to continuing to serve you for many years to come.  
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